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About Us

Welcome to:
Then and Now
Gerard Cosmetics is a LA based cosmetics brand that is always pushing the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. With an emphasis on color ,vibrancy and performance, every product was meticulously crafted to add some serious glam to your makeup routine.
The brand boomed in 2014 with the introduction of our popular gold bullet in the shade 1995. We have made it a priority to give our customers exactly what they want and we look to social media for feedback and inspiration from our customers and content creators. Shop our famous Hydra Matte Liquid lipsticks, Slay All Day Setting Sprays and everything you need to pull your look together.Our passion and attention to detail is reflected in every product. You will swoon over our sleek gold and black packaging and our commitment to cruelty free formulas. We invite you to join the GC Squad, where makeup unites us all.
Meet Our CEO
Jen Gerard
Jennifer Gerard has always been a dreamer. She believed in her potential and fostered the talent of those around her to create new business opportunities. In 2010 she grew her local mobile teeth whitening service into an international company that within one year was whitening smiles on the lips of Hollywood celebrities and customers around the world. Today Dial A Smile™ and Brow Bar To Go™ are cult favorite beauty enhancers that are the go-to for YouTube beauty influencers.
She is an intuitive businesswoman who is constantly creating and innovating. After the commercial success of Whitening Lightning she expanded her product lines into a full range of color cosmetics in 2014 called Gerard Cosmetics. After spending extensive time in the makeup lab she developed luxurious and versatile products that would appeal to all ages, skin tones and demographics. With the help of social media she was able to acquire a loyal fan base of customers who support every new product launch and the brand has collaborated with some of the beauty industry's most vibrant beauty influencers. The brand sparked an international buzz and has created iconic products that you will find in the makeup bags of beauty lovers everywhere.
Our Mission